THEY MET. THEY MARRIED. THEY'RE BUILDING PEOPLE THEIR OWN LITTLE SHOP – ONE WAX AT A TIME.
In 1999, Bree & Jason Goldwater built the first bikini waxing shop brand in the U.S., perhaps the world. Jason, an award-winning advertising Copywriter obsessed with naming and traditional branding, named it BOX®. Bree, an ingredient & product junky obsessed with skin since adolescence (having suffered cystic acne) ran the joint.
Their first place was a 498 square-foot section of an old 70's-styled beauty parlor that'd been shut for years. It was just a few blocks off Las Vegas Boulevard in the Historic Commercial Center District. The neighbors included a transgender bar, an escort service, and an Asian-themed club that secretly sold $75 domestic beers. They took their life savings ($6,000), designed a really cool space, bought bikiniwaxing.com, and opened the first "Waxing Only" specialty shop in the country.
It took a few years before word-of-mouth caught on about what the couple was up to. But eventually, the who’s who of hoo-has found their way onto a seemingly endless waiting list, insisting they'd never go anywhere but BOX® for a bikini or Brazilian wax – Ever. And thanks to the Goldwater's trans-neighbors, who became Bree's most frequent & persnickety clients, she was proclaimed Belle of the Balls™. Jason just kept things on-brand, trademarking the phrase "Sac & Crack®" (a.k.a., Manzilian or Brozilian), which has since become a signature salon service that Bree certifies other Waxers in, and the only product of its kind.
Over the years numerous "best of beauty" articles have been written about Bree Goldwater & BOX®. The Travel Channel ranked BOX® #7, alongside the city's most extravagant hotels on 21 Sinful Vegas Hot Spots, which aired for more than a decade. Bree waxed all the guys on an episode of Showtime’s Gigolos, too, which landed on The E! Channel’s Talk Soup. At one point, Jason cajoled Bree into opening a pop-up shop in Telluride, CO., which got the couple in the New York Times for creating such a unique space.
More than 20 years later, the furry and not-so-furry alike visit the Goldwater's tiny shops in Las Vegas and Los Angeles to have their private parts properly primped. And although their original trade name BOX® WAX remains prominently displayed on Bree's house-blended bags of hard wax (available in-shop & wholesale), they now simply go by the name Human Landscapers® – No waiting rooms. No memberships. No judgements.
Each tiny shop is a salon suite about 100 square-feet, and Jason designs & brands every inch just as funky as their first to stand out from the rest.
They're operated individually by amazing people who Bree's connected with over the years based on their character, ability to make every-body feel beautiful, and insatiable appetite for mastering her proprietary style of waxing.
There are no waiting rooms. We space out every appointment to ensure safe social distancing. You can't buy a membership either. We’d rather you come back because you want to, not because you have to. And as for judgements: They're just people parts, people.
So, whether you're a former client, a long-time fan, or brand new to what we do – We can't wait to see you. We're building our tiny shops as quickly we can. For us, it's an opportunity to lend our brand prowess and waxing expertise to help put (and keep) countless people in business for themselves at a time where that's a tough thing to be.
Plus, we get to keep making getting waxed a better, cleaner, safer and more convenient experience for everyone.
We promise that when you show up (By appointment only) at any shop bearing the Human Landscapers® logo or Sac & Crack® Signature Salon seal, we will not disappoint. Our game will be tight. Our spaces will be original. Our people will be your people. And every wax (no matter where) will be the best damn wax you ever had.
If you'd like us to build you a #tinyshop, let us know what you're all about at email@example.com. And hey, if waxing's not your bag, don't despair. Human Landscapers® is a head-to-toe, all-inclusive, equal opportunity beauty brand – If you're a bad-ass in your area of beauty expertise, we'd love to hear from you
100% WAITING ROOM-LESS
WE APOLOGIZE FOR ANY INCONVENIENCE THAT OUR MOVING FROM SUMMERLIN TO GREEN VALLEY MAY CAUSE. THE POST-COVID STATE BOARD OF COSMETOLOGY GUIDELINES IN NEVADA & CALIFORNIA ARE NO JOKE. BUT IT'S BEEN OUR JOB (SINCE 1999) TO CREATE COOL SPACES WHERE PEOPLE OF ALL SHAPES, SIZES, COLORS & CREEDS CAN CONFIDENTLY GET THE SAFEST & FINEST WAXING SERVICES KNOWN TO MAN (AND WOMAN). OUR SHOPS ARE SINGLE-ROOMS WITH NO WAITING AREAS, ALL OF OUR APPOINTMENTS ARE GRACIOUSLY SPACED TO ALLOW FOR SOCIAL DISTANCING, AND (AS ALWAYS) WE KEEP THE JOINTS CLEANER THAN HOWARD HUGHES' BEDROOM.
THANK YOU FOR YOUR CONTINUED SUPPORT.
X0X0 - bree & co
FOR QUESTIONS, DIRECTIONS, OR INQUIRIES ABOUT PRIVATE LABELING & LICENSING, CALL TOLL FREE 855-WAX-BUSH.